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A Word

Posted by zee10 on June 10, 2014 at 1:35 AM Comments comments (0)

Common Graphic Designer Mistakes

Graphic Designer Mistakes

Being a graphic designer is a great accomplishment. You’ve been through school you’ve been through training, you’ve learned many different tricks of the trade. You had an internship and you’ve worked in an actual design business, which means that you actually have some experience in the design field. However, whether you are an experienced designer, or you’re just starting out, there are common graphic designer mistakes that are made every day. Below, I’m going to discuss these mistakes and how you can avoid them so that you can be a more successful graphic designer.

Not Diversifying Your Skills

 

It is important for you to diversify your skills. It is really difficult to find a job where you only work on logo design, or you only work on business cards, or something else specific. You’re going to need to know how to handle a wide variety of projects, such as designing flyers, logo design, business cards, signs, websites, and more. At this point in time you really can’t put all of your eggs in one basket. This is especially true if you’re just starting out. It takes years to hone and refine your skills to the point where you can make a name for yourself for one particular skill. You have to develop years worth of client work in one certain aspect, in order to be well-known in that area. Many designers make the mistake of thinking that they can only do print design without knowing anything about the web. That was true 10 years ago, but now it’s not the case. You have to know and understand both print and web design. The designs that you create for print, such as logo designs, have to be applicable to the web. Even if it’s just general knowledge, you need to have some in order to succeed.

 

Diversifying Your skills too much

 

I know this is going to sound crazy (and contradictory to my last point), but you shouldn’t diversify your skills too much. There is such a thing as spreading yourself too thin. This happens every day with a graphic and web designers. I think it’s important for you to have a handful of skills that you’re very very good at. However, you cannot be a master at everything. I know this is going to hurt your ego, but get over it. It’s the truth. You cannot be a master in every field of print and web design. Trying to spread yourself too thin means that you will be mediocre at best in everything. Mediocrity does not get you hired in the field of design. You won’t get a job in-house as a graphic designer by just being mediocre. It’s best to have a handful of highly marketable skills that work well with each other. Combine the tasks that you enjoy doing, with the skills where you excel, and you shouldn’t have any trouble finding success.

 

Not Networking

If you’re not networking in this day and age, it’s going to be super tough for you to succeed. If no one knows you, no one is going to hire you. You have to get your name out there and connect with other designers. It’s just like with advertising. The wider the audience that you can reach, the more potential that you have for getting hired. The more designers that you know, the likelier it is for you to at least get into a position as a freelancer. From there you could develop an in-house position if you want. I’ve been an in-house designer, and I didn’t enjoy it as much as being a freelancer. I would much rather be a freelance designer and make my own schedule. However, even being a freelancer, you have to network more than ever. You have to go to business events, seminars, and anything else locally where you can get in front of other business owners. The connections that you make at these type of meetings will end up being your next clients. If your design skills are your vehicle, then networking is the gas.

 

No Website

I can’t believe I even have to say this, but not having your own website just doesn’t make sense. It is an essential item that you must have. Even if you are fresh out of school, you need your own website to promote your portfolio. Even if it is just schoolwork, you should promote it the egg your own website. How can you design a website for someone else, if you don’t even have one of your own? Many designers now are using their website as their online resume. Using HTML5 and JavaScript they’re creating dynamic resumes that people can view online and see all of their amazing skills. I guarantee you that these designers are getting hired a lot easier than designers that don’t have a website. 10 years ago you could get hired with a print portfolio, but now that just doesn’t happen. People are going to go on your website and look at your work first before they even call you.

 

No Portfolio


 

Whether it is a print portfolio or an online portfolio via your website, you have to have a portfolio. There is no way around it, people need to see your work. I don’t know of any designers ever being hired before they saw the work that they could do. There is no excuse for not having a portfolio these days. You can get a free portfolio online with so many different portfolio websites. There is no reason not to have a portfolio. You can put your work on sites like Behance, dribbble, Cloroflot, and many others. Get your portfolio online so that people can see your work.

 

Not Keeping Up With Design Trends

Keeping up with current design trends is an important aspect of your career too. You need to know what’s hot right now and how you can adapt it to your client’s work. Now, I’m not saying hop on every design bandwagon that comes along, but you should be aware of all of the latest design trends. When a client comes to you and says “I need you to create my flyer in the flat design style,” how professional does it sound for you to say something like “I’m not sure what that is but I’m sure I could do it?” That sounds highly unprofessional. You need to know the current design trends for the sake of your clients.

 

Not Branding Yourself

 

It’s important to give yourself your own brand. Many designers don’t brand their own portfolio site, which I think it’s a mistake. If you are a freelance designer, you need to brand your portfolio site. Even though you’re a freelancer, it is still a business. Businesses have logos. Logos build trust and recognition. When you have a professional logo, and branding materials, you can pass out what is called swag. Swag is any material that you can give to your clients or potential clients that they will use in their office every day. Swag could be anything from a calendar, to a pen, to stationary. Every time they see or use these items, they will think of you and your business. This is nothing new, this has been done for decades. It is still just effective now, as it was 30 years ago.

 

Not Saving Your Money

Many freelance designers start hitting it big and start making good money. This isn’t unheard of, it happens every day. There’s tons of money to be made out there as a freelancer if you know how to market yourself and your skills. However, many graphic designers make the mistake of spending all their money and not saving. It is important for you to save for the slow months. Believe me, they will come and you need to be prepared. Having two to three months of income setback for the slow times will mean that you won’t seem desperate when trying to find clients. Desperation causes you to make bad decisions. Desperation causes you to raise your rates and to look at potential clients as numbers and dollar signs instead of people. Clients, believe it or not, can smell this a mile away. It’s best if you just save your money, and be prepared for a slow time in your career.

 

This also means that you don’t need every new design toy that’s available. I love Wacom and I have one of their tablets. I use it for my business, because it makes me money. However, just because Wacom comes out with the new tablet doesn’t mean I have to go out and buy it as soon as it comes out. My old tablet works just fine, there’s no me to go out and buy new one. This needless spending is one of most common graphic graphic designer mistakes that I hear of. Designers will go out and buy a brand-new Apple computer, because it has the latest bells and whistles. The problem with this is, it does nothing for your business. It doesn’t benefit your business in any way, you’re just buying it because it’s the newest, shiniest thing on the market. This is a huge mistake and is the easiest way for your business to fail.

 

Ego: Not Taking Criticism Well

 

This one is a hot button issue. I say this mainly because a lot of design listen to have this problem. One of the first things that my professor told me in school, was that I need to be prepared to take harsh criticism. You cannot take everything personally, because you may not be on the same wavelength as your client. If a client isn’t pleased with your work, chances are it was because you weren’t listening to what they needed or wanted. It is our job as designers to deliver a product or service to our clients can be proud of. A client needs to love their logo, their business cards, their fliers, their brochures, and everything else that you design for them. This business has no room for egos and you need to leave your ego at the door. Your business will suffer greatly because your ego will get the best of you. You’re feeling should never be hurt because a client doesn’t like your design. Your design should be catered to your clients and their businesses, not your artistic vision. If your artistic vision doesn’t solve their design problems, then it is worthless and you haven’t done your job. Forget the ego, stay humble, and serve your clients well.

- Author - Jgeorge


Inspiration

Posted by zee10 on June 6, 2014 at 8:20 AM Comments comments (0)

Gravity is one of the precious things we should be thankful for in our planet. It’s because of this force that our stuff stays in place. But in our featured article for today, we will see people who magically seem to defy gravity.

Bairon Rivera is a Maryland-based photographer who has created a series of impressive photography entitled ‘Levitation?’ In this series, you will see the laws of physics being ignored as the people, rocks, and bikes float in the mid air as if there is no gravity. Scroll down and check out some of his cool works. Come, take a peek, and enjoy!

 



Inspiration

Posted by zee10 on June 6, 2014 at 7:40 AM Comments comments (0)

One of the hardest challenges is to find someone who doesn’t at least know Bill Murray (except if your still 14). With his wonderful talent in acting and comedy, he is a well renowned actor starring in a lot, and I mean a lot, of movies including Ghostbusters, Garfield, What About Bob?, and more. Today we’re going to see most of his roles compiled in an illustration series.

Steve Murray from The National Post has created this Bill Murray Illustration collage to celebrate the opening of his recent movie The Grand Budapest Hotel. Scroll down and test yourself if how many Murray movies you know. Come, take a peek, and enjoy.

 



Getting Yourself Ready for a Graphic Design Career

Posted by zee10 on June 15, 2011 at 2:47 AM Comments comments (0)





One of the most in demand career these days is graphic designing because it gives a high earning with a flexible time. All you need is your skills, your creativity, your computer and your right attitude. But in whatever things we do in life, we should always be prepared. For a graphic design career, there are some things that you need to do in order to be prepared in venturing the world of graphic design. Here are a few tips to help you prepare for a career in graphic design.
1. Get a Graphic Design course.


Image: photostock

Studying graphic design and acquiring the degree gives a greater impact when you look for a job because there are employers who prefer those who have finished a graphic design course. Try to get business classes so that you will have an idea on how a business runs. There are instances that even if a person doesn’t have a graphic design course but has an extremely impressive portfolio, he still gets the job.
2. Determine where you are good at.


Image: Terence J Sullivan

Most graphic designers specialize in a certain field, like magazine designing, logo designing and others. You may practice that field but still you have to make sure that you are well rounded. It is important for designers to know everything pertaining to design.
3. Make friends and consult teachers.


Image: FreeDigitalPhotos.net Admin

In school, build friendship with your classmate who has a goal similar to you. You may help each other in your works. Consult your teachers for advices and show them your work so that they could critique it too. This will help you to improve as a designer.
4. Be involved in school events and organizations.


Image: FreeDigitalPhotos.net Admin

Attend seminars and join organizations related to design while in school. This is a good experience in handling different situations and this will also develop your leadership skills. Take advantage of field trips and seminars where you can learn a lot.
5. Join design competitions.


Image: sxs112.tw

Aside from competitions in your school, there are also lots of design competitions online. You may join these to gain exposure and learn through the works of others. It is okay not to win; the important thing is involvement and exposure.
6. Get an internship.


Image: graur razvan ionut

This is a manner of getting yourself ready for the real world. Getting an internship will help you see the world of graphic designing and would be a valuable experience when you get your first graphic design job.
7. Acquire certificates in graphic design.


Image: Eduard Titov

There are different ways where you can acquire a certificate. You may join competitions, attend seminars, join organizations and others. If you cannot get a 4 year course, you could also get crash courses on graphic design for just a year. There are even online schools for this.
8. Hone your photography skills.


Image: Eduard Titov

Aside from sketching, you may develop another skill which is photography. There is a great advantage if you know this because taking pictures of your own work will need this skill. It is important that the pictures you display with your own work on it looks great to attract clients. Apart from that, clients may ask you to take pictures, too.
9. Learn the Adobe Suite.


Image: Global Innovation Game

Since you will be using InDesign, Photoshop and Illustrator in your work, you need to learn these programs and eventually master it. Aside form knowing how to use the program, you also have to explore a lot and master keyboard shortcuts to make work easier.
10. Look for mediums to express your creativity.


Image: b0bby3l

It doesn’t mean that you have to work for a client all the time. Make some projects that will just allow you to express your creativity. Look for different mediums and try something new. Also, do not forget to do some sketching once in a while. You really don’t have to work with the computer all the time. Try to draw, paint or make collages or whatever. Just do something to help you stay creative.
11. Create a portfolio and a resume.


Image: Dragonrose247

As a graphic designer, you need to have a portfolio- both online and print. Show your best works here and do not forget to always include your resume. Show only your best works in it and make it as concise as possible. Make sure everything is well presented and well written so that with one glance, your prospect employer will be impressed.
12. Start freelancing and networking.


Image: tapasparida

Aside from you internship, a freelance job could also help you gain experience with graphic designing most especially in dealing with clients. You will also learn to multi-task and to manage various projects. While freelancing, you can also build a network by joining the design community online. These people could give your professional advices if you need one.

All people who find this job interesting would really undergo the aforementioned things in order to be prepared in the field. You wouldn’t want to go the battle without proper training and without the right armor. So, you’d better be ready now so you can have your own name in the graphic design world. If you have other suggestions to add in this list, feel free to leave a comment below.

How to Grow Your Graphic Design Business

Posted by zee10 on June 12, 2011 at 5:18 AM Comments comments (0)


Of course, when you start a business, the next thing that will come to your mind is how to make it big. No one would want to have a business which remains the same from the start. There will always be growth if you do the right thing. So, whether you are a freelance graphic designer or you have your own company, both of you would aim for growth in your business.

In this article, we will give you 11 tips to help you grow your design business:
1. Use social media sites.


Image: carizzo

These days, we can connect with people from anywhere around the globe through social media websites like Twitter, Facebook, Delicious and many others. You can take advantage of this to introduce your business and your services.
2. Market your field of specialization.


Image: connect2group

Since each designer has his own specialty, you can start by marketing on that specialty. It is a particular field where you are most confident at. After doing that, you can expand to other design services already. Clients will be more pleased to see that your business is already expanding and is offering more services for them. For example, if your specialty is designing business cards, you start with that. Then, as time goes by, you can begin adding other services like web designing and others. Also, if the client ask you to do something which you know, then do it or you can offer those services to them, too.
3. Have an updated online portfolio


Image: escape the matrix

Make sure your online portfolio is updated all the time. There might be new projects that you would like to post or other new stuff that you could add to your portfolio. Be sure that your latest work is seen there so that clients could see that you are still active and you are doing lots of project. This will make them think that you are a good designer since many people availed of your services.
4. Send an online newsletter.


Image: A Heart and Soul Story

You may also make your own newsletter. This could serve as a reminder to people that you still exist and that your business is still running. Make it regular. Include recent projects to your newsletter and put a link to your website. It doesn’t have to be lengthy; it only needs to be informative.
5. Use business cards.


Image: JPhilipson

Have a business card that is worth keeping. This will not only remind your client about your company but this will also be another way to produce more clients for they will be referring you to their friends through your business card. This will be passed from one person to another.
6. Prepare your sales pitch.


Image: ald-inc

You have to know what to say to prospect clients especially if you are given limited time. You should be able to talk about your business in a few seconds anywhere you can find a prospect client. And, always bring your business card with you.
7. Offer free consultations and speak for seminars.


Image: SCSSAPICS

Free consultations are great steps to introduce your business. Or you can accept invitations to speak in seminars. This might not bring in clients at once but this is your first step. Give away business cards and you’ll soon have a call from a new client.
8. Join online conversations.


Image: Cavan Images

While you are using social media sites to market your business, try looking for forums where in you can join conversations and answer questions. There are many design sites that you can visit. This will make you known as a designer.
9. Connect with friends and former clients.


Image: Eduard Titov

Always see to it that you have established a good relationship with your clients. Clients whom you have done good work with can refer you to other people. Also, your friends and old acquaintances could help you.
10. Ask client to still work with you.


Image: foxnomad

After a project, you can tell a client that you were pleased working with him and you are still willing to work with him for other projects. You can ask for a feedback or a testimonial from the costumer which you can place in your portfolio. Also, tell them you will appreciate it if they refer you to other people who might need your services, too.
11. Brainstorm new ideas for your business.


Image: PerformImpact

You can think of other ways to expand your business. You may sit down and list some of them. Others even throw parties to introduce a business. Think of strategies where you can truly gain clients.

Growing your business is quite challenging but nothing is difficult if you are truly determined to do it. You might have other tips to share about growing your design business. Do not hesitate to write in the comment section below so that others will also be inspired with what you have done to your own business.

How to Grow Your Graphic Design Business

Posted by zee10 on June 12, 2011 at 5:14 AM Comments comments (0)



Of course, when you start a business, the next thing that will come to your mind is how to make it big. No one would want to have a business which remains the same from the start. There will always be growth if you do the right thing. So, whether you are a freelance graphic designer or you have your own company, both of you would aim for growth in your business.

In this article, we will give you 11 tips to help you grow your design business:
1. Use social media sites.


Image: carizzo

These days, we can connect with people from anywhere around the globe through social media websites like Twitter, Facebook, Delicious and many others. You can take advantage of this to introduce your business and your services.
2. Market your field of specialization.


Image: connect2group

Since each designer has his own specialty, you can start by marketing on that specialty. It is a particular field where you are most confident at. After doing that, you can expand to other design services already. Clients will be more pleased to see that your business is already expanding and is offering more services for them. For example, if your specialty is designing business cards, you start with that. Then, as time goes by, you can begin adding other services like web designing and others. Also, if the client ask you to do something which you know, then do it or you can offer those services to them, too.
3. Have an updated online portfolio


Image: escape the matrix

Make sure your online portfolio is updated all the time. There might be new projects that you would like to post or other new stuff that you could add to your portfolio. Be sure that your latest work is seen there so that clients could see that you are still active and you are doing lots of project. This will make them think that you are a good designer since many people availed of your services.
4. Send an online newsletter.


Image: A Heart and Soul Story

You may also make your own newsletter. This could serve as a reminder to people that you still exist and that your business is still running. Make it regular. Include recent projects to your newsletter and put a link to your website. It doesn’t have to be lengthy; it only needs to be informative.
5. Use business cards.


Image: JPhilipson

Have a business card that is worth keeping. This will not only remind your client about your company but this will also be another way to produce more clients for they will be referring you to their friends through your business card. This will be passed from one person to another.
6. Prepare your sales pitch.


Image: ald-inc

You have to know what to say to prospect clients especially if you are given limited time. You should be able to talk about your business in a few seconds anywhere you can find a prospect client. And, always bring your business card with you.
7. Offer free consultations and speak for seminars.


Image: SCSSAPICS

Free consultations are great steps to introduce your business. Or you can accept invitations to speak in seminars. This might not bring in clients at once but this is your first step. Give away business cards and you’ll soon have a call from a new client.
8. Join online conversations.


Image: Cavan Images

While you are using social media sites to market your business, try looking for forums where in you can join conversations and answer questions. There are many design sites that you can visit. This will make you known as a designer.
9. Connect with friends and former clients.


Image: Eduard Titov

Always see to it that you have established a good relationship with your clients. Clients whom you have done good work with can refer you to other people. Also, your friends and old acquaintances could help you.
10. Ask client to still work with you.


Image: foxnomad

After a project, you can tell a client that you were pleased working with him and you are still willing to work with him for other projects. You can ask for a feedback or a testimonial from the costumer which you can place in your portfolio. Also, tell them you will appreciate it if they refer you to other people who might need your services, too.
11. Brainstorm new ideas for your business.


Image: PerformImpact

You can think of other ways to expand your business. You may sit down and list some of them. Others even throw parties to introduce a business. Think of strategies where you can truly gain clients.

Growing your business is quite challenging but nothing is difficult if you are truly determined to do it. You might have other tips to share about growing your design business. Do not hesitate to write in the comment section below so that others will also be inspired with what you have done to your own business.

Ways to Achieve a Relaxing Workspace

Posted by zee10 on June 12, 2011 at 5:03 AM Comments comments (0)









Being a graphic designer, you would spend long periods in your homes or in your offices sitting in front of your computer. Hence, it is important to make your workspaces relaxing, comfortable and less stressful to make your work easier. In this post, we will give you few tips on how to make your workspaces relaxing.
1.Look for furniture that will make you feel comfortable.


Image: undefinedproficiency

Try looking for furniture that will make you feel comfortable. You don’t have to buy expensive ones. You can buy from a garage sale and just fix and personalize it. Just see to it that the furniture you get will suit to the concept of your workspace.
2.Try different layouts.


Image: Pstrnil

Experiment with various layouts by moving your furniture from different places and angles. You’ll be able to figure out which one makes you feel more comfortable.
3.Develop better habits.


Image: kittycatemeow

Make sure to always maintain your workspace. Do not eat in the area and always clean it before and after you use it. Place a trash can near it. Dedicate a place where you can put your personal stuff like wallet, etc. Also, do not forget to have a place for your reminders and post its.
4.Make it well lighted.


Image: De4thPr00f

Since you will be working in your chosen area for long hours, make sure it is well lighted so that you won’t ruin your eyes and you could focus on your work well. Working areas should always have good lightings for this greatly affects your work.
5.Look for a place with a good view.


Image: JaMiNkLe

A good view contributes in inspiring and motivating you in your designs. You can set up your work station near the window so that you could have a good view of nature or the city outside. Once in a while, you can glance outside and relax your mind.
6.Get some green.


Image: skoticus

Place some plants in your workstation for it generates oxygen that will give you a fresher air. Adding these green living things in your workspace also makes it have a more relaxing ambiance. It doesn’t mean that just because you’re indoors, you couldn’t get a grasp of nature anymore.
7.Arrange and organize your belongings.


Image: wang-POW

It is stressing to look at scattered things and this will not help you especially if you have lots of work to do. So, organize your belongings. Put it in a drawer or in a cabinet. Your workspace should look neat and clean in order to create a good ambiance.
8.Play good music.


Image: duncan_mowatt

Choose the type of music that will allow you to work well. Since each of us has different tastes when it comes to music, choose those which inspire you and motivates you to continue working. Let music enliven you.
9.Get some fresh air.


Image: mushyppeaz

Once in a while open your window to bring in some fresh air. Turn off your air conditioner or your electric fan. It will be good for you get fresh air so you will be more relaxed.
10.Look for inspiration from other’s workspaces.



You may start by looking at other people’s workspaces. You can get an idea from it and you could think of better ways to make your workspace look better and comfortable. Make sure you’ll be able to put everything you need there.Check our post on 40 Inspiring Setup of Cool Workstations where you can find inspiring workspace designs.

How to Determine your Rates as a Graphic Designer

Posted by zee10 on June 12, 2011 at 4:58 AM Comments comments (0)

10. Determine expenses for yourself.


Image: gianf

Since you wouldn’t be able to avail of certain benefits that are usually acquired by those working in a company, you may include little adjustments for these.

After considering all those mentioned above, you can now compute your Hourly Rate and your Flat Rate.
Hourly Rate.

This refers to your rate per hour. In computing your hourly rate, add your yearly salary and your expenses and divide this by your billable hours. Remember that billable hours are the time you spend working on a project. You can make adjustments after reaching the amount.
Flat rate.

This refers to a rate that does not vary with usage or time of use. This benefits both you and the client for this gives an assured income to you and your client doesn’t have to worry about his budget. In calculating the flat rate, multiply your hourly rate by the number of hours you will spend in working on the project which includes meetings with your client, designing the project and all the processes involved.

Well, we hope that this article helped you in determining your rate as a graphic designer. If you have some other information to share, feel free to write it in the comment section below.

9. Determine your business related expenses.


Image: epSos.de

Of course, there would be certain expenses for your business and you have to include these like hardware, software, office supplies and others. Consider this stuff for your rate.

8. Determine the workload and the time you’ll spend for the project.


Image: thinkpanama

You need to know how huge or how small the project is and what are the things that you need to do. Know how much time you’ll spend working on it and be able to determine your billable hours. Billable hours refer to the hours you spent working on the project. This is different from the time you spend in marketing and others. Estimate your workload or calculate the average of billable hours you spend for previous projects. After getting your weekly billable hours, multiply it by 48 (number of weeks in a year) to get your yearly billable hours

7. Have a reasonable amount of profit.


Image: RolutionAsia

In whatever business, profit is necessary for this is the amount which you can save. This is the amount of money which you can consider as a “take-home” pay.

6. Consider the salary of available jobs where you are qualified.


Image: stevendepolo

For sure, there are other jobs in your place which you could work for in terms of qualifications. Look at the salary range and you could include this as one of the basis for determining your rate.

5. Consider your lifestyle.


Image: averagesalaryforjob

Know what you need and how much extra money you need to finance your lifestyle. It would still be hard for you if you earn too little and there are still other things where you need to spend some money.

4. Consider how much other graphic artists earn.


Image: tunecash

Ask other friends and colleagues who are also graphic design artists. Try to know how much they are charging and consult to them how much you could charge. It is not really necessary for you to follow what they say. What is important is that you have an idea of how much.

3. Consider salaries of previous jobs.


Image: BBC News

Before going into graphic design business, you could have other jobs where you did not receive good compensation. You may use this as one of the basis for your rate. You may want to receive more and that is okay as long as you work well.

2. Charge what you are worth.


Image: Totally How To

Not all graphic design artists have the same skills and work performances. You must let your clients understand that better designers charge higher that amateur ones. Charging what you are worth will attract clients who could appreciate your ability as a designer.


1. Assess yourself.


Image: AGCS Marketing

Before you decide on your rate, try assessing yourself as to your skills and how much you have mastered the requisites of being a graphic designer. Make sure that you are totally prepared for the job.





It doesn’t mean that because you are a freelance designer, what matters to you is only how good you can work on your designs. Of course not! You chose this career to earn and to utilize your skills and abilities. So make sure that when you are charging fees to your client, you are charging them what you are worth as a designer. They are not just paying for the materials that you may be using but they are actually paying for your talent and creativity.

Many of you here (especially those who are new in the field) would like to know how much you should charge your client. Here are a few things that may help you determine your rate as a freelance graphic designer :

Logo Trends 2011 Edition

Posted by zee10 on June 2, 2011 at 6:22 AM Comments comments (0)

A great logo is always catchy. This is the one enduring rule that always applies to banner design, regardless of context or style. The rest is extra: if the logo doesn’t grab attention then it won’t matter how well it’s made or how much it says about the company it tries to promote. With this in mind, here are 5 logo design trends that are in style this year and that may provide some inspiration.

Playing With Transparency

Right now, logos that grab the customer’s attention, making him or her see the design directly and not through it, are quite in vogue. There’s still a lot of experimentation going on with transparency but the point is clear: customers must remember the logo after just one view. Transparent logos are easier on the eyes, and can sometimes be much smoother. But now they just don’t seem to work with assertive brands that know exactly what they want.

Organic 3D Design

An organic 3D design looks alive and stands out. It grabs attention and it does it elegantly, so no surprise that more and more businesses adopt them. The implementation of stunning 3D designs in logos has been tricky in the last few years because few designers have managed to create a final logo that looked online as well as it did on the drawing board. Now however, more are willing to try.

Vivid Colors On A Dark Background

Designers have been long fond of using rainbows in logo designs to arrest attention and depict sophistication. These days however, rainbows and color scales are even more in vogue because there are many web-based companies out there promoting cutting-edge technology and hot design, which want sophisticated and vivid logos. Vivid colors like purple, coral, indigo, and the like are now brought together and showcased on dark backgrounds. In this way the colors alone stand for a complex concept while allowing the design itself to remain simple.

Green Is Everywhere

There has probably never been as much green on the Web as it is in 2011. It’s not just that people have gone crazy over the green movement and planet conservation and gas emissions and wild life and all that; green is fresh, comfortable, signals change, and fits perfectly simple designs. Designers use green abundantly in their logos at the moment and they don’t stop to that: they make sure to throw whenever possible leaves and trees and the like.

Simple Is Better

The big trend on the Web is simplification. Everything you’ll find online, from websites to applications are becoming more and more accessible, or at least their creators strive to make them appear so. The same happens with logos. This is not to say that designers forsake colors or abandon ingenuous concepts; it’s just that all useless adornments that in olden times were though eye candy are readily thrown into the trash. Text is thrown away also whenever possible – just look at the new 2011 Starbucks logo.

Arjun Khanna works


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